This year marks a significant milestone for CAPA — our 50th anniversary. For five decades, we’ve walked alongside children and families through some of life’s most difficult moments, offering compassionate, trauma-informed care to help them heal and grow.
As we celebrate this important moment in our history, we’re proud to share something new: our updated name and look. Welcome to CAPACares.
Why CAPA “Cares“?
While this may look like a big change, the heart of who we are remains the same. The name CAPACares isn’t new at all — it’s been part of our website and hashtag for nearly a decade. That’s because care has always been at the core of everything we do: care for kids and families, care for mental health, and care for our community.
Now, we’re putting that care front and center. This refreshed identity reflects not just where we’ve been, but who we are today, and where we’re going.
A Collaborative and Thoughtful Process
Our transformation to CAPACares was more than just a rebrand — it was a thoughtful and collaborative journey. We partnered with Crux KC through their Crux for a Cause program and spent over six months working closely with their team to bring this new identity to life.
The process began with listening. Crux led a discovery phase that included in-depth surveys and prompts sent to our staff and board. We asked questions like:
- What does CAPA’s mission mean to you?
- What makes CAPA unique?
- How does our work impact the lives we serve?
The answers helped shape the foundation for what would become CAPACares.
Crux assigned a dedicated team of branding experts who guided us through every step of the process — from naming to design, messaging, and more. They brought deep expertise, creativity, and compassion to the table and worked closely with us to ensure that every part of the brand felt authentic to who we are.
Reflecting Our Heart and Vision
The result is a bold, vibrant identity that honors our past and reflects our future — one rooted in empathy, resilience, and a fierce commitment to healing.
Our name and appearance may be new, but our mission remains the same. We remain a trusted source of trauma-informed support for children and families affected by abuse, neglect, and other life challenges. We will continue to provide free mental health services that center care, connection, and culturally responsive healing.
The new CAPACares brand provides a more straightforward way to express what has always been true: we care.
What Comes Next
Over the coming months, you’ll begin to see our new look across our materials, spaces, and digital platforms. Our refreshed logo, bold color palette, and imagery full of heart reflect the warmth, strength, and hope we strive to offer in every interaction.
We are deeply grateful to Crux KC for their partnership in this journey and for the generous time and talent they poured into this work. CAPACares is more than a brand — it’s a shared vision, informed by our clients’ courage, our team’s dedication, and the collective impact of our supporters.
To everyone who has been a part of our story, thank you. And to those just getting to know us, welcome. We’re honored to walk this next chapter with care at the center of it all.
Welcome to CAPACares.